Nov 09
Danish DPA Data Protection Digital Markets Act EU-US cooperation EDPB hits Meta, the EU General Court explains the nature

Hamburg DPA reviews Meta’s plan for complying with targeted ads ruling, Spanish supervisory authority (AEPD) discusses the use of synthetic data, legislative proposals included in the King’s speech in the UK.

As  DPOrganizer reported last week, the EDPB took its binding decision against Facebook/Meta, thus imposing the permanent ban on online behavioural advertising conducted without users’ consent, with the ban being applicable EU/EEA-wide.

In response to this decision, Meta has already announced that it will introduce a so-called ‘payment model’, which means that paying users will then no longer be shown advertising. Meanwhile, anyone who does not purchase a corresponding subscription must agree to personalized advertising in order to continue using the Meta’s services.

As IAPP reports now, “the Hamburg Commissioner for Data Protection and Freedom of Information said it is reviewing Meta’s proposal to offer paid subscriptions without advertisements to users. The model may meet website subscription requirements under the Resolution of the Data Protection Conference rules, but the regulator cautioned, “It is still unclear whether the planned implementation by Meta will achieve this and whether a legally compliant offer will be available in the future.” Click here to find out more.

It is also worth noting that the Norwegian data protection authority (Datatilsynet) has already questioned the legality of such a scheme.

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The Spanish supervisory authority (AEPD) published a blogpost “Synthetic data and data protection” explaining where and how it can be used instead of real personal data: “Synthetic data could be used in the development, test and validation of machine learning services, where real data is not available in the needed amounts, or even such real data doesn’t exist. Synthetic data could be used like a way to allow data sharing from a company in the framework of Data Spaces without leaking trade secrets. It could be too a privacy technique, when it is used to create no-personal data sets with the same utility than the personal ones”. Click here to find out more.

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As Freevacy reports, “the UK government has outlined a legislative agenda for the final parliamentary session before the election. The details of this agenda will be revealed on Tuesday in the King’s Speech, which will be the first one in 70 years. The speech will primarily focus on measures to create a competitive and supportive environment for businesses to take advantage of new technologies. 

Among the relevant legislative proposals included in the speech are the Data Protection and Digital Information (No.2) Bill, the Digital Markets, Competition and Consumers Bill, and an amendment to the Investigatory Powers Act 2016. […] Despite Prime Minister Rishi Sunak’s focus on artificial intelligence (AI), there were no legislative commitments in the speech. Just a commitment that the “United Kingdom will continue to lead international discussions to ensure that Artificial Intelligence is developed safely.” Click here to find out more.

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